A professional printer represents two things to today’s businesses. Quality, and the ability to manufacture huge volumes of memos, brochures, posters, flyers and other materials without driving the office printer to go on strike.
Have you ever asked an ordinary desktop printer for 1000 copies of anything? Mine didn’t speak to me for a week afterward, and that was only black and white!
But there’s something new and incredibly cool that printers are doing for companies looking for less than 1,000 copies of just about anything, and that’s pumping up the power of digital printing.
The Star Studded Side of Digital Printing
Digital printing is beating the pants off offset printing for these short run printing jobs because:
- You’ll never have to wallpaper your storage room with leftover brochures again. It actually makes sense to order them in smaller quantities and just re-order as needed.
- Whether you’re a one-man band or a Fortune 500 corporation, your marketing materials look smooth. Really smooth. Digital printing brings colorful graphics and precise detail down into the price range of the Average Joe so that even a first time entrepreneur working out of their living room can hold their own in a competitive market.
- Pieces can be personalized. Ever wonder how your credit card company knew to put your name at the top of their sales letter? They didn’t hand type each and every one of those. Instead, they used variable digital printing to program the printer and customize their materials. When personalization increases your ROI and keeps your materials out of the trash and in the hands of people who matter, why would you say no?