The New Year is in full swing. The drive to fulfill New Year’s Resolutions is starting to wear off. And that means now is the perfect time to push your non-profit marketing campaign into full swing.
Wait, now? Why not three weeks ago? Because three weeks ago you wouldn’t have needed any additional marketing to drum up new donations. Everyone was gung-ho about making a change in the New Year. This, this is crunch time. After potential donors are starting to drift away from their desire to do something besides beer and pizza, but before they’ve completely given up on their New Year’s determination to do good in the world.
We could tell you how to design your marketing channels for the best results, but we figure you’ve already got people telling you about all that. What we are going to talk about are the do’s and don’ts of designing and printing posters to help drive donations for 2011.
What, Now?
Oh wait, you wanted to talk about that now? Well, if you insist. Although if you tune in for the next couple of days you’ll have a front-row seat to some of the ins and outs of printing posters that don’t just catch your audience’s eye, but also help drive the results you need. For now, we’ll leave it at this.
1) We’re visual creatures. Make it boring, and we couldn’t care less. Make an image visually pleasing when you’re printing and we’ll actually pay attention!
2) Bright colors get the job done.
3) Use the K.I.S.S. methodology when writing copy for your posters.
4) Remember, everyone wants someone they can relate to. Images of people in places or doing things that tug not only at our heart strings, but also at our own deepest desires and fears, will catch our eye faster than a chili dog at the county fair.
5) Ideals are good, reality is better. Don’t pull your punches back too far. Non-profit fundraising is all about introducing people to a reality they’ve never seen before, then getting them to do something about it. Sugarcoating isn’t going to make that happen.
See you tomorrow!