Are you a “crafty” kind of person? Or do you employ people that are? The good news is, you don’t have to be a crafting whiz to create holiday cards with pizzazz (not to be confused with pizza, which could get pretty messy). You just have to have a direct link to people who are!

What You Still Have to Know About Designing Holiday Cards

Whether yours is the artistic genius behind today’s hottest holiday cards or you prefer to borrow ours and have a professional design your holiday greetings, there are still a few things you need to know.

1)      Choose a cover design that’s going to connect with your audience. Emotional impact isn’t just for bad commercials,holiday cards, christmas cards, package cards, unique cards you know. When you send out your holiday greetings, you want to connect with the people you’re talking to.

2)      Send holiday cards that mean something. The oh-so-generic-and-uninspired “Happy Holidays to You and Yours” is still popular, but it doesn’t mean anything. I’m not saying it’s a wrong choice, but don’t hesitate to look around for something that has a message you want to share. (I’m a big fan of holiday cards that make me laugh myself.)

3)      Include a note from you and yours with your holiday cards. The whole point of sending holiday cards is to let your friends, family and clientele know you’re thinking about them this Christmas. What better way to do that than to enclose a personal note from you, your family and your team with each card you send? Ideally you’ll be able to write a personal note with each card you send. If you don’t have time (like, for example, you’re sending out 10,000 cards next week) at least compose a message to be printed on each of your cards so their recipients know you didn’t just click an order button, speed through and forget about it.

Looking for customized cards for you and your business that stand out of the crowd? Let us help! www.eastridgeprint.ccholiday.com.

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Halloween on Friday, Christmas on Monday. Yep, the holidays are here. My sister’s already called to let me know I’m hosting dinner Christmas Eve at my place. My father’s asking for the kids’ Christmas lists. And our holiday card site is up and running with a vengeance. (Haven’t seen it yet? Check it out here.)

Why We Should Send Holiday Cards

The question most of us ask when the time comes to send holiday cards is, “Why?” It doesn’t matter what holiday cards, christmas cards, holiday invitations, party invitations, card printingholiday it is. It doesn’t matter who we’re sending Thanksgiving/Christmas/Valentine’s Day/Birthday cards out to. It just doesn’t make sense that a piece of paper with some words and a stamp would make that big of a difference one way or the other.

Or does it?

Let me clue you in here. I spent most of my life being an avid hater of holiday cards or all shapes and sizes, then I got a certified wake-up call. Holiday cards actually play a huge role in the continued health and well-being of our business and social lives…and whether or not your brother’s going to save you a seat at Christmas dinner or hand your space over to the dog! (Hypothetically speaking…) Your customers will move on to companies that value their business.

When you send a holiday card, what you’re really doing is saying:

1) I remember you.
2) I want you to remember me.
3) I took the time to make and mail this card to make sure you know you’re more to me than just another name and number on a sheet of paper.

Pretty cool, huh? All of that, wrapped up in one small piece of paper and tied with a bow.

Yes, the Holidays are Busy, but…Holiday Cards are the One Thing You Can’t Afford to Forget

How to Add a Call to Action to Your Holiday Cards

Adding a call to action to your personal holiday cards is easy. All you have to do is put, “Call me some time. We’ll do dinner!” on top of your signature and you’re gold. But what about your business? How do you add a call to action to holiday cards for your business without being tacky about it?

Ask Hallmark. Or Toys R Us. Seriously. The two retail giants have holiday card marketing down to a fine art form. Since my son and I both have birthdays this month I’ve received plenty of mail from both of them, complete with “Too Good to Be Forgotten” coupons for the 30 days before and after the big event. Which is why Saturday found me wandering around a Hallmark store like a mindless drone looking for the best way to reinvest my $10 coupon.

That ornament’s gonna look great on my Christmas tree.

So order your holiday cards (soon), personalize them to your target market and pick a great value proposition to toss inside. Then sit back and see what happens.

Holiday cards, invitations and birthdays and more, oh my! If you haven’t already, check out our snazzy holiday card shop at East Ridge Printing!

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November 27th they were signed, sealed and sitting on the corner of our kitchen table waiting to be delivered. Newspapers? Nope, good old fashioned family Christmas cards.

My mother was a fanatic about making sure they went out right after Thanksgiving, and while I hated spending hours licking envelopes and putting on stamps I always got the point when some random family member we hadn’t spoken to in years called us up and said, “Thank you so much for the Christmas card! I didn’t think you’d even remember me!”

You can’t buy that warm, fuzzy feeling.

Fast forward a few years and it’s time to dole out that warm fuzzy feeling again. How? By sending holiday cards from your business to your clientele. When you take the time to send a Christmas card (especially if you sign them by hand…or at the very least, scan and print your signature) you will:

• Show your clients you value their business, but more importantly…

• Prove to your clients there’s a person behind the corporation.

These days, it’s all about making that personal connection-and what better way to make that connection than with a little holiday cheer?

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