I’ve said it before, and I’ll say it again. Event posters are the single best way I know to spread the word on a broad scale when you’ve got an event coming up. They’re big, they’re eye catching, they sit on walls and bulletin boards and attract attention. If you’ve done your design work right, your event posters are already drawing in plenty of potential attendees for your next big event.

Now comes the hard part. How do you close the deal?

With summer in full swing organizations and groups across the country are creating posters for concerts, sales and other big events. I’m going to tell you the same thing I tell everyone when they start asking what information they should put on their event posters. Event posters aren’t brochures, and they aren’t book covers. Your event poster should have the basics as prominently displayed as possible.

What do I mean by the basics? Do the 5 W’s ring a bell? (Who, what, when, where, why)

Let me give you an example. Let’s say you’re a sports booster group hosting a car wash as a fundraiser for your local cheerleading squad. You decide you want to print up some event posters and tack them up, since the girls are headed to the state championships and you want to make sure as many people as possible know about it! Your poster should have a great picture of the girls on the field, as well as:

The team name

What kind of fundraiser you’re hosting (in this case, a car wash)

The date and time of the car wash

The location of the car wash

What the money’s going to be used for

And, of course, somewhere on there you’re going to want to put the price per car wash. It’s just good manners.

 

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